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school-communications-report

Read the new School Communications Report

Schools are clear: communication is no longer just an operational task. It’s increasingly used as a strategic lever to strengthen engagement and reputation - and help tackle pressures like attendance and declining pupil numbers.

In this year’s free report, 85% of schools say communication quality influences reputation, and 66% now have a formal communications strategy. What are strategy-led schools doing differently for 2026?

 

 

Why this report matters:

As the third annual benchmark in our School Communications Report series, this report features new insights and findings for Headteachers, Senior Leadership Teams and School Business Managers, from primaries, secondaries, MATs and independent schools all over the UK.

What you'll learn:

✔ Why reputation is shaped by the everyday parent experience, not only results 

✔ The one factor that takes communications from "moderate" to "excellent"

✔ How strategy-led schools approach engagement (and what they do differently) 

✔ Where schools are focusing their engagement goals (attendance, engagement, attainment, intake and more) 

✔ How confident schools feel about their communications and how they think parents would describe them

✔ What schools are focusing on in 2026 - and what might hold them back

Complete the form below to download a free copy:

Take control of your reputation today